Olympic merchandize selling well as Japan’s medal haul grows – The Foreigners magazine In tokyo
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Olympic merchandize selling well as Japan’s medal haul grows

Written by on July 30, 2021

As Japan’s impressive medal haul grows, sales of official Tokyo Olympics merchandise such as badges and keyrings have been surging, with fans queuing outside stores to buy them despite mounting COVID-19 infections.

While public skepticism about holding the games during a pandemic was strong when they officially opened a week ago, many people in Japan appear keen to get hold of souvenirs of what is likely to be a once-in-a-lifetime event — especially as the country has so far stayed near to or at the top of the gold medal count.

The official online store, which sells goods ranging from apparel to Japanese traditional crafts, even became temporarily inaccessible due to a traffic surge.

An official shop in Tokyo’s Shinjuku district was stocked with some 1,700 items in all, but popular goods such as pin badges and mugs quickly sold out after the games got under way.

The store, which requires visitors to undergo temperature checks and sanitize their hands, was packed recently with customers bumping shoulders in order to purchase Olympic items.

During the weekend, there was even a long line outside the outlet, despite the Japanese capital being under a COVID-19 state of emergency since July 12.


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